Our Story
It all began with our baby’s first birthday.
We wanted to find an outfit that felt special — something different, something that matched what we had imagined for our little one.
How FUMI began
From one little moment to a big idea
1
The search
But somehow, we couldn’t find quite what we were looking for.
2
The spark
That little moment of disappointment planted a bigger idea in our minds.
3
FUMI is born
Clothes that reflected our taste, brought our ideas to life, and became part of the little moments families cherish.
What if we created the kind of clothes we wished we could find for our own baby?
— The question that started FUMI FrogMade for little moments
Our collections
And that’s how FUMI Frog was born ♡
Every piece we make is something we’d happily dress our own little one in.
